Analysis of marketing strategy of coca cola and pepsico coca cola starts advertising in movie- theaters and. Coca-cola is launching a new global advertising campaign, attempting to combat a decreased appetite for soda and other sugar-laden drinks the new campaign’s tagline is “taste the feeling,” according to a company news release. The coca cola company: marketing strategy innovative advertising coca cola is known as soft drink of the world. Strategy tools vision statement coca cola swot analysis strengths 1 dominant market share in the beverage industry the coca-cola company is.
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